Pattern by Etsy is a service that allows sellers to create their own online stores with a familiar interface and functionalities connected to their existing Etsy shop. While it offers several advantages, it also comes with limitations that are crucial to consider before choosing it for your business.
Pros:
Easy setup: Benefit from a user-friendly interface similar to the Etsy platform, making setup and management relatively easy for existing Etsy sellers.
Inventory and listing management: Manage inventory and listings from a single source, streamlining the process for sellers juggling both platforms.
Etsy integration: Customers with existing Etsy accounts can seamlessly purchase from your Pattern store without creating a new account.
Cons:
Limited customization: Pattern offers a limited number of themes and design options, making it difficult to achieve a unique brand identity compared to other eCommerce platforms.
Payment processing: Sellers are restricted to using Etsy Payments, potentially limiting payment gateway options and incurring additional fees compared to standalone platforms.
Marketing and reach: Pattern stores don’t appear in Etsy search results, limiting their organic reach and requiring additional marketing efforts to attract new customers.
Limited analytics: Access to data and analytics is restricted to Etsy’s native tools and Google Analytics, lacking the advanced functionalities offered by other platforms.
Limited control: Ultimately, Pattern operates under Etsy’s control, meaning any changes in policies or fees could impact your store without your direct control.
Who should consider Pattern?
New sellers: Beginners familiar with Etsy may find the setup and integration convenient.
Sellers with a small, loyal customer base: Existing Etsy customers can easily purchase from the Pattern store without needing a new account.
Who should reconsider Pattern?
Sellers seeking a unique brand identity: The limited customization options might not be ideal for those wanting full control over their store’s look and feel.
Sellers with diverse payment needs: The restriction to Etsy Payments might not be suitable for those relying on alternative payment methods.
Sellers aiming for wider reach and advanced analytics: The limited marketing options and analytics tools might hinder growth compared to other platforms.
Conclusion:
Pattern by Etsy can be a convenient entry point for beginners or sellers with a loyal Etsy customer base. However, its limitations in customisation, payment options, reach, and control might not be suitable for those seeking a more independent and customizable online store experience. For those seeking greater flexibility and control over their online presence, consider exploring platforms like Shopify that offer a wider range of customization options, payment gateways, marketing tools, and advanced analytics.